Kamana offers sponsors optimum flexibility as a long-term multichannel means of communication.
Kamana is set to be a winning project, and is therefore an ideal vehicle for positioning and launching new brands. The values of sailing are a precious visual medium for conveying messages to important targets with great effect. The long sponsorship period (the five-year voyage) allows for a prolonged and innovative communication campaign. Moreover, it is modular with a previous business-communication plan or loyalty program. Kamana represents a unique way of travel appreciated widely from sailors to niche press. Kamana Sailing Expedition has already aroused interest amongst the traditional media and has developed an out-and-out community. Thanks to its ambitious program, sponsors can take advantage of Kamana’s visibility, and improve and internationalise their brand. Environmental awareness and biodiversity preservation lie at the heart of the expedition and we trust sponsors will play a leading role in marketing the message of the expedition, and thus helping us to spread our values.